"Brands I've Built and Grown"
Since 2024, I've worked as a strategic partner and Fractional CMO to founders and growth-stage brands — building positioning, go-to-market strategy and commercial direction from the ground up.
This includes two full brand builds taken from zero to launch, alongside a range of strategic and digital engagements across fragrance, wellness, retail and e-commerce businesses.
This has included two complete brand builds taken from zero to launch — Little Bunnies and Haibat Al Oud
Independent International Consulting Work
Businesses & Campaign I've Led in Corporate
Not campaigns — full businesses managed, with P&L ownership, category strategy and commercial accountability.
"Brands I've Led", positioned clearly as brand leadership inside these organizations (not freelance/consulting work), with the campaign videos as the proof layer:
Go Cheese (Parag Milk Foods) — Ranveer Brar collab + campaign films
Kesh King (Emami)
STREAX (Bates India/HRI era)
Parachute Advansed Body Lotion (Marico, via McCann)